愛して 愛して 愛して (aishite aishite aishite)

Ado's 'Aishite Aishite Aishite' (which translates to 'Love Me, Love Me, Love Me') is a song that delves into the depths of obsessive love and the pain of unrequited feelings. The lyrics paint a picture of someone who is desperately seeking love and attention, to the point of feeling cursed by their own desires. The repeated pleas for love and the acknowledgment of the pain that comes with it suggest a complex relationship with the concept of love itself.

The song's narrative seems to revolve around a person who is struggling with their self-worth and identity, as they constantly compare themselves to others and seek validation through the love of another person. The mention of a 'collar' symbolizes the constriction and control that this need for love imposes on the individual. As the person grows, the collar becomes tighter, indicating that the problem worsens with time. The lyrics also touch on themes of jealousy and competition, as the protagonist wants to be seen as the most beautiful and worthy of attention.

The cultural context of the song is also important to consider. In Japan, where the artist Ado is from, there is often a societal pressure to conform and be seen as 'good' or 'worthy' by others. This can lead to an intense desire for external validation, which is reflected in the song's lyrics. The protagonist's confession of love in a gymnasium, a place associated with youth and school life, adds a layer of innocence and vulnerability to the narrative. The song ends on a note of ambiguity, with the protagonist claiming to be happy, yet the listener is left to wonder if this happiness is genuine or a facade to mask the pain of unrequited love.