Aishite Aishite Aishite

Ado's song "Aishite Aishite Aishite" delves into the depths of obsessive love and the suffocating nature of dependency. The lyrics paint a vivid picture of a person trapped in a cycle of longing and desperation, symbolized by the metaphorical "collar" that tightens around their neck. This collar represents the constraints and expectations imposed by society and the self, as the protagonist yearns for validation and affection from others.

The song explores themes of self-worth and the pressure to conform to societal standards. The protagonist strives to be the "good child" and the "pretty child," seeking approval and love from those around them. However, this pursuit of perfection leads to a sense of suffocation and inadequacy, as they feel that no matter how much they achieve, it is never enough. The repeated plea to "love me more" underscores the insatiable desire for affection and the fear of being abandoned or overlooked.

Ado's powerful vocals and the intense, almost frantic, musical arrangement amplify the emotional turmoil expressed in the lyrics. The song captures the essence of a toxic relationship, where love becomes a consuming force that blurs the line between happiness and pain. The protagonist's declaration of love, despite acknowledging the flaws of their beloved, highlights the complexity of human emotions and the struggle to find fulfillment in a world that often demands more than one can give.

"Aishite Aishite Aishite" is a poignant reflection on the human need for connection and the lengths one might go to in order to feel loved and accepted. It serves as a reminder of the importance of self-love and the dangers of losing oneself in the pursuit of external validation.