Beats

AJR's song 'Beats' delves into the complexities and ironies of newfound fame and the commercial pressures that come with it. The lyrics reflect a sense of bewilderment and self-awareness as the band grapples with their success. The opening lines, 'Okay, people laugh at my jokes now / Yeah, it’s so strange to have a bit of success,' capture the surreal experience of being recognized and appreciated by a wider audience. This newfound visibility is humorously illustrated by their song playing in a mundane setting like the produce aisle, highlighting the unexpected places fame can reach.

The recurring mention of 'Beats by Dre' serves as a metaphor for the commercialization of art. The band questions whether they should endorse a product for financial gain, pondering, 'Would Beats by Dre pay 20K / For us to say that they are great?' This line underscores the tension between artistic integrity and the lure of lucrative sponsorships. The repetition of this question throughout the song emphasizes the persistent and invasive nature of commercial opportunities in the music industry.

AJR also touches on the fleeting nature of fame and the pressure to diversify their brand. Lines like 'Oh, my demographic will click on anything graphic / Now I’m in fashion, I don’t know how long it’s lasting' reveal their awareness of the fickle nature of public attention. The band contemplates whether they should 'put eggs in more baskets' and explore other ventures like fashion to sustain their relevance. This introspection is a candid look at the anxieties and decisions artists face in maintaining their careers in a rapidly changing industry.

Ultimately, 'Beats' is a reflective and satirical commentary on the music industry's commercial aspects and the personal dilemmas artists encounter as they navigate their rise to fame. The song's playful yet poignant lyrics invite listeners to consider the balance between artistic authenticity and commercial success.