Del Negociante

Alta Consigna's song 'Del Negociante' is a powerful narrative that delves into the life and mindset of a successful businessman, Ángel Del Villar. The lyrics paint a vivid picture of a man who has faced numerous challenges and adversities but has emerged victorious through resilience, hard work, and a strong sense of identity. The song opens with Ángel addressing the criticisms he faces, being labeled as arrogant and conceited. However, he remains unfazed, emphasizing his honesty and loyalty to his friends, and warning that he can retaliate if provoked.

The song also highlights Ángel's adventurous spirit from a young age and his reliance on Saint Jude for favors, a common cultural reference in Mexican communities where Saint Jude is considered the patron saint of lost causes. Ángel's respect for his father's teachings and his pride in his children are central themes, showcasing the importance of family and tradition in his life. The lyrics reflect a sense of fulfillment and strength derived from his familial bonds, which are portrayed as his true wealth.

Ángel's indifference to societal judgments about his tattoos and his rebellious past further underscores his authenticity and self-assuredness. He recounts his journey from poverty in Zacatecas to success, never forgetting his roots. The mention of a golden toy and engraved karma on its handle symbolizes the lasting impact of his experiences and the lessons learned. The song concludes with a tribute to his father and a reminder of the battles one must fight in life, encapsulating the essence of perseverance and the pride of a self-made man. 'Del Negociante' is a testament to the enduring spirit of those who rise above their circumstances through determination and a strong sense of self.