Where Did It Go?

Asking Alexandria's song "Where Did It Go?" is a raw and powerful critique of the music industry and its current state. The lyrics reflect a sense of frustration and disillusionment with the way the industry has evolved. The band questions the authenticity and originality of contemporary artists, suggesting that many have become complacent and are merely riding the coattails of past successes. The repeated question, "Where did it go so wrong?" underscores a longing for a time when music was more innovative and boundary-pushing.

The song also serves as a reflection on Asking Alexandria's own journey and legacy. The band recounts their past achievements, from their groundbreaking debut to their subsequent albums that challenged norms and defied expectations. Each album is described with a sense of pride and defiance, highlighting their impact on the music scene. The lyrics suggest that despite their success, they feel overlooked and underappreciated in a landscape that has become saturated with mediocrity.

Moreover, the song is a call to action for both artists and listeners. Asking Alexandria urges their peers to strive for greatness and originality, rather than settling for complacency. They also challenge listeners to be more discerning and critical of the music they consume. The aggressive and confrontational tone of the song reflects the band's frustration but also their unwavering commitment to their craft. In essence, "Where Did It Go?" is a powerful statement about the state of the music industry and a reminder of the importance of artistic integrity and innovation.