Canción / Consumo

Luis Eduardo Aute's song 'Canción / Consumo' offers a sharp critique of modern consumer culture and its impact on human values and society. The lyrics delve into the idea that contemporary ethics have been reduced to a set of principles that prioritize consumption above all else. Aute describes humans as 'machines' driven by an insatiable need to consume, highlighting the absurdity of equating success with the acquisition of material goods like household appliances. This metaphor underscores the dehumanizing effect of consumerism, reducing individuals to mere cogs in a vast economic machine.

The song also touches on the societal mechanisms that perpetuate this consumerist mindset. Aute references the 'minimum wage' and popular distractions like sports and televised events, suggesting that these are tools used to keep the masses placated and disengaged from more meaningful pursuits. The mention of 'creating aliens' through modern techniques implies that consumer culture alienates people from their true selves and each other, fostering a sense of disconnection and superficiality.

Aute's critique extends to the music and entertainment industry, which he describes as a 'mafia-like' system that exploits both artists and audiences. The 'stupid message' saturated with clichés is sold to the public like 'biological soap,' a metaphor for the way commercial interests package and sell inauthentic experiences. This final verse underscores the commodification of art and culture, where even the most banal and insipid content is marketed as essential, further entrenching the consumerist ethos. Through 'Canción / Consumo,' Aute calls for a reevaluation of our values and a resistance to the pervasive influence of consumerism in our lives.