heavy metal (feat. Rahzel)

In 'heavy metal (feat. Rahzel),' Bring Me The Horizon delves into the pressures and criticisms faced by artists in the music industry, particularly those who dare to evolve and experiment with their sound. The song opens with Oli Sykes waking up in a warehouse, a metaphor for feeling lost or misplaced in an industry that often labels and confines artists. The mention of 'cannibals' suggests the predatory nature of the industry, always hungry for the next big thing and ready to devour those who don't conform.

The chorus, featuring Rahzel, highlights the constant pressure to deliver something 'special' and 'quintessential,' with the repeated phrase 'it's now or never' underscoring the urgency and high stakes involved. This pressure is further compounded by the scrutiny of fans and critics, as illustrated by the line about a kid on Instagram in a Black Dahlia tank top dismissing their music as not 'heavy metal.' This reflects the struggle of maintaining artistic integrity while trying to meet the expectations of a diverse and often critical audience.

Throughout the song, the recurring motif of 'picking petals' symbolizes the uncertainty and self-doubt that come with seeking validation. The lyrics convey a deep sense of vulnerability, as Sykes questions whether he is still loved and appreciated by his fans. The references to social media and industry insiders highlight the modern challenges artists face in an age where opinions are instant and widespread. Ultimately, 'heavy metal (feat. Rahzel)' is a poignant exploration of the quest for authenticity and the emotional toll it takes on artists navigating the ever-changing landscape of the music industry.