Touch It
Busta Rhymes
The Bravado of Busta Rhymes in 'Touch It'
Busta Rhymes' 'Touch It' is a song that exudes confidence and dominance, both in the hip-hop industry and in the artist's personal interactions. The lyrics are a mix of self-aggrandizement and sexual bravado, with Busta Rhymes asserting his position as the 'king of the sound' and detailing the reactions he garners from both his male peers and female fans. The repetitive chorus, which instructs to 'Touch it, bring it, pay it, watch it / Turn it, leave it, start, format it,' can be interpreted as a metaphor for the control he has over his music and his audience, as well as a reference to the DJ's role in manipulating music.
The verses of the song are filled with imagery of Busta Rhymes' influence in the club scene, where he describes the atmosphere as one where he is celebrated and where women are eager to be with him. The explicit content and aggressive tone are characteristic of the bravado often found in hip-hop, serving to establish the artist's tough and desirable persona. The song's beat and rhythm are designed to be infectious, ensuring that it resonates in the club environment that it describes.
Culturally, 'Touch It' reflects the larger-than-life persona that Busta Rhymes has cultivated throughout his career. Known for his rapid-fire delivery and energetic performances, the song is a testament to his ability to create a commanding presence through his music. The song's production by Swizz Beatz, with its catchy hooks and club-ready beats, complements Busta Rhymes' delivery and contributes to the overall impact of the track.