Que Empiece El Juego (feat. Tony Aguirre)
Chicho Castro
The Power Play of Cartel Culture in 'Que Empiece El Juego'
The song 'Que Empiece El Juego' by Chicho Castro, featuring Tony Aguirre, delves into the gritty world of Mexican drug cartels, specifically referencing the CJNG (Cártel de Jalisco Nueva Generación), one of the most powerful and violent criminal groups in Mexico. The lyrics paint a picture of the cartel's operations, the loyalty among its members, and the violent lifestyle that accompanies their activities. The song's title, which translates to 'Let the Game Begin,' sets a tone of confrontation and the readiness to engage in the cartel's dangerous 'game.'
The lyrics are filled with references to the weaponry and tactics used by the cartel, such as 'granadas' (grenades) and 'cuernos de chivo' (AK-47s). The mention of 'cuatro letras' refers to the acronym CJNG, and the repeated assertion that these letters demand respect underscores the power and fear the cartel commands. The song also touches on the culture within the cartel, including a fondness for cockfighting ('el señor de los gallos') and a sense of brotherhood among its members.
While the song can be seen as a glorification of the cartel lifestyle, it also reflects the harsh realities of those involved in such organizations. The bravado and pride in the lyrics suggest a deep-seated culture of violence and power struggles, which are common themes in narcocorridos, a genre of Mexican music that tells stories about the drug trade. 'Que Empiece El Juego' offers a window into this world, where life is precarious, and allegiance to the cartel is paramount.