E Adesso La Pubblicità

Claudio Baglioni's song 'E Adesso La Pubblicità' paints a vivid picture of the mundane and often bleak reality of everyday life through the lens of a typical family. The lyrics delve into the lives of family members, each coping with their own form of quiet despair, set against the backdrop of a life that seems to pause for mundane interruptions like advertisements on TV.

The song opens with a scene of someone looking out through a glass, observing the shimmering sidewalks as evening sets in and people dissolve into the night. This imagery sets a tone of isolation and detachment. The family members are introduced with poignant descriptions: the mother with 'average height, average dreams,' the father with 'worker's hands for life,' and the brother described metaphorically as a 'bush of thorns.' These descriptions reflect a sense of resignation and unfulfilled desires, highlighting the routine and unremarkable nature of their existence.

The recurring line 'e adesso la pubblicità' (and now the advertisement) serves as a metaphor for interruptions that punctuate our lives, offering a momentary escape from reality yet ultimately leading back to the same monotonous cycle. The song captures the essence of life's fleeting moments of joy and the overwhelming sense of stagnation that can pervade everyday existence. Baglioni uses the family as a microcosm to explore broader themes of existential ennui and the search for meaning in a seemingly indifferent world.