When God Comes

Craig Mack's song "When God Comes" is a powerful critique of the state of the hip-hop industry and a call for authenticity and moral integrity. The lyrics express Mack's frustration with the prevalence of fake personas and glorification of violence in the music scene. He contrasts this with his own commitment to truth and righteousness, positioning himself as a messenger on a divine mission to cleanse the industry of its negative influences. The repeated refrain, "Whatcha gon do when God comes," serves as a stark reminder that everyone will ultimately be held accountable for their actions.

Mack's lyrics delve into the broader social issues affecting the Black community, such as drug abuse, violence, and the breakdown of family structures. He criticizes the media for perpetuating harmful stereotypes and promoting destructive behavior. By invoking religious imagery and referencing Judgment Day, Mack underscores the urgency of his message. He calls on his listeners to reflect on their lives and make positive changes before it's too late. The song is not just a critique but also a plea for collective introspection and spiritual awakening.

The artist also addresses the role of women in the community, urging them to support their men and reject the superficial lifestyle often glamorized in popular culture. He laments the loss of respect and dignity, particularly among Black women, and calls for a return to traditional values and mutual support within the family unit. Mack's message is clear: the hip-hop generation needs to wake up, reject the false idols of fame and materialism, and seek a higher purpose. His lyrics are a blend of social commentary, spiritual exhortation, and a personal manifesto, making "When God Comes" a compelling and thought-provoking piece.