Alter Ego (feat. JT)
Doechii
Embracing the Unfazed Persona: Doechii's 'Alter Ego'
Doechii's 'Alter Ego (feat. JT)' is a bold declaration of self-assurance and indifference to criticism. The lyrics are a brash and unapologetic display of confidence, with Doechii asserting her dominance in the music industry and her personal life. The repeated phrase 'These hoes ain't phasin' me' serves as a mantra of imperviousness to negativity and detractors. The song's title, 'Alter Ego,' suggests that the artist is tapping into a different side of herself, one that is fearless and untouchable by the opinions of others.
The song's verses are filled with references to luxury brands, wealth, and success, which are used to emphasize Doechii's rise and her unshakable position. She compares herself to rich and powerful figures, using phrases like 'Wakanda rich' and 'Diva, Donda, Don Dada,' to highlight her status. The inclusion of JT, known for her work with the rap duo City Girls, adds another layer of assertiveness and female empowerment to the track. The collaboration between these two artists reinforces the theme of women taking control and owning their success.
The outro of the song, with its repeated mentions of 'Alter ego,' suggests a duality within the artist, where she can switch between her public persona and her true self. This duality allows her to navigate the industry and personal relationships with a sense of detachment, symbolized by the line 'You dead to me.' The song is a celebration of self-empowerment and the ability to remain unaffected by external negativity, while also acknowledging the complexities of identity in the public eye.