No Importa

El Chojin's song "No Importa" is a raw and powerful critique of the superficiality and commercialism that he perceives in the music industry and society at large. The song opens with a declaration of his commitment to authenticity, rejecting the use of women in his videos as mere eye candy, emphasizing that there are far more important issues to address. This sets the tone for a song that is deeply introspective and critical of the current state of hip-hop and the broader cultural landscape.

The lyrics recount the journey of El Chojin's father, who emigrated to a distant land, and how El Chojin himself has chosen a path that defies expectations. He returns to his roots, embracing the hardcore style of rap that he believes in, and rejects the modern trends that he sees as inauthentic. He criticizes other rappers who lack talent and rely on gimmicks, asserting his own superiority and dedication to the craft. This is a clear statement of his frustration with the lack of genuine artistry and the prevalence of mediocrity in the industry.

The chorus, repeating "No importa" (It doesn't matter), underscores the futility and frustration El Chojin feels. Despite his hard work, talent, and dedication, he feels that none of it matters in a world that values superficiality over substance. He laments the lack of support from DJs, promoters, and the media, and criticizes the audience for not appreciating live performances. The song is a call to action for unity and seriousness in the hip-hop community, but also a resignation to the fact that change may never come. El Chojin's message is clear: true artistry and dedication are often overlooked in a world obsessed with appearances and quick success.