Joven Empresario
Escolta De Guerra
The Dual Life of a Young Businessman
Escolta De Guerra's song "Joven Empresario" paints a vivid picture of a young entrepreneur from Culiacán, navigating the complexities of his dual life. The lyrics introduce us to a character who, despite his youth, has amassed significant experience and respect in his field. He emphasizes his roots in Culiacán, a city known for its association with the drug trade, hinting at the nature of his business. The protagonist is portrayed as a well-connected individual, surrounded by friends and allies who hold him in high regard. His respectful and friendly demeanor is encapsulated in his nickname, "El Guero Bastidas."
The song also delves into the protagonist's love for celebrations and the finer things in life. He enjoys parties, beautiful women, and expensive whiskey, all of which are symbols of his success and status. Despite his indulgences, he remains grounded and generous, sharing his achievements with his community. This duality of enjoying life's pleasures while maintaining a sense of responsibility and loyalty to his roots is a recurring theme in the song.
Furthermore, the lyrics highlight the protagonist's readiness to face challenges and protect his life. He carries a radio and a gun, always prepared for any threat, yet he maintains a calm and composed exterior. His appearance is deceiving, as he does not look like a typical criminal, but he is always ready to defend himself and his interests. The song concludes with a nod to his connections and the respect he has for his mentors and allies, reinforcing the importance of loyalty and trust in his world. "Joven Empresario" is a compelling narrative of a young man balancing the demands of his dangerous profession with his desire to enjoy life and support his community.