Rainbow High

In the song 'Rainbow High' from the musical 'Evita,' Eva Perón, the wife of Argentine President Juan Perón, expresses her desire to be adored and admired by the people. The lyrics reveal her understanding of the importance of image and spectacle in her role as a public figure. Eva acknowledges that she is more than just a messenger; she is a symbol of hope and glamour for the masses. Her transformation into a dazzling icon is not just for her benefit but also for the people who look up to her. The repeated references to luxury brands and glamorous figures like Christian Dior and Lauren Bacall highlight her need to be seen as extraordinary and captivating.

The chorus, sung by Eva's dressers, lists various aspects of her appearance and style, emphasizing the meticulous effort that goes into crafting her public image. Eva's insistence on being 'Rainbow High' signifies her desire to be vibrant, multifaceted, and unforgettable. She understands that her role is not just political but also theatrical, requiring her to be a source of excitement and escape for the people. This need for spectacle is a reflection of the broader cultural context of the time, where public figures were often seen as larger-than-life characters.

Eva's declaration that she is 'their product' and must be sold effectively underscores the commodification of her persona. She is aware that her image is a powerful tool in maintaining her influence and connection with the people. The song also hints at her ambition to extend her influence beyond Argentina, with references to touring Europe and showcasing her 'star quality.' This ambition reflects her understanding of the global stage and her desire to be recognized as a significant figure not just in Argentina but worldwide. 'Rainbow High' encapsulates Eva Perón's complex identity as both a political leader and a cultural icon, highlighting the interplay between image, power, and public perception.