Les vitrines

Léo Ferré's song 'Les vitrines' offers a poignant critique of consumerism and the superficiality of modern society. Through vivid imagery and biting sarcasm, Ferré paints a picture of a world obsessed with material wealth and appearances. The 'vitrines' or shop windows symbolize the allure of consumer goods, showcasing everything from luxury cars and fake jewelry to children's toys and high-end fashion. These displays create a 'vacarme' or noise in the hearts and eyes of passersby, suggesting that the constant bombardment of material desires can overwhelm and blind people to more meaningful aspects of life.

Ferré's lyrics delve into the absurdity and emptiness of this consumer culture. He juxtaposes 'faux dollars' with 'vrais bijoux' and 'faux tableaux' with 'vrais,' highlighting the blurred lines between authenticity and imitation. The song also touches on the commodification of art and literature, with references to 'les chansons mortes dans la cire' and 'les prix Goncourt que l'on érige.' These lines suggest that even creative expressions are not immune to the corrupting influence of consumerism, reduced to mere products for sale.

The song's social commentary extends to the human cost of this materialistic pursuit. Ferré mentions 'les putains à l'exercice' and 'des mecs bourrés d'argent,' pointing out the exploitation and inequality that underpin this glittering facade. The repeated refrain about the 'vitrines de l'avenue' making a 'vacarme' serves as a reminder that this noise is not just external but internal, affecting people's emotions and perceptions. Ultimately, 'Les vitrines' is a powerful critique of a society that values appearance over substance, wealth over well-being, and possessions over people.