Asalto de Cumbia
Gustavo Cordera
The Rhythmic Heist: Unpacking 'Asalto de Cumbia' by Gustavo Cordera
Gustavo Cordera's 'Asalto de Cumbia' is a vibrant and energetic song that blends the infectious rhythms of cumbia and milonga with a narrative that is both playful and profound. The repeated phrase 'Arriba las manos' (Hands up) sets the tone for the song, creating an atmosphere reminiscent of a heist, but instead of stealing material possessions, Cordera is after something more intangible—emotions, joy, and connection.
Cordera, known for his work with the band Bersuit Vergarabat, often infuses his music with social commentary and personal storytelling. In 'Asalto de Cumbia,' he introduces himself as 'El pela' de Avellaneda,' a reference to his roots in Avellaneda, a city in Buenos Aires. This personal touch grounds the song in a specific cultural context, highlighting the struggles and resilience of those who live there. The lyrics 'Soy cantor de profesión / Y si no te das cuenta / También soy un ladrón' (I am a singer by profession / And if you don't realize / I am also a thief) play with the duality of his identity, suggesting that through his music, he 'steals' the audience's attention and emotions.
The song's chorus, 'Es un asalto de cumbia,' reinforces the idea that this is a joyful heist, one where the prize is the listener's engagement and happiness. The repetition of 'Movete negrita' (Move, little black girl) adds a layer of celebration and dance, urging everyone to join in the communal experience of music and movement. Cordera's use of 'negrita' is affectionate and familiar, reflecting the close-knit community he sings about.
Ultimately, 'Asalto de Cumbia' is a celebration of life, music, and the power of art to transcend everyday struggles. It captures the essence of Cordera's musical style—rooted in personal and cultural identity, yet universally relatable. The song invites listeners to let go, dance, and be part of a collective moment of joy and liberation.