I Love It

Hilltop Hoods' song 'I Love It' is a heartfelt ode to the journey of passion, hard work, and the love for hip-hop. The lyrics, delivered by Suffa and Pressure, reflect on their personal and professional growth, emphasizing the struggles and triumphs they have experienced along the way. The song opens with Suffa contemplating the passage of time and the challenges he faces, yet finding solace and purpose in his music. The imagery of 'pounding the pavement' and 'drowning the hurt' illustrates the relentless effort and emotional release that comes with their craft. Founding a label and dealing with the associated paperwork is a testament to their dedication and the rewards of their hard work.

Pressure's verse delves into the idea of growth through adversity. He acknowledges that facing difficulties has been crucial for their evolution, both personally and as artists. The line 'If we never stood in the cold we wouldn’t evolve' encapsulates this sentiment, highlighting the importance of resilience. The pursuit of 'priceless moments' in showbiz and the satisfaction derived from overcoming obstacles are central themes in his verse. The chorus, sung by Sia, nostalgically recalls their humble beginnings and the enduring love for hip-hop that has remained constant throughout their journey.

In the second verse, Suffa and Pressure continue to express their unwavering passion for music. Suffa's metaphor of a 'pen and pad like a red rag to a bull' signifies his drive and determination. The reference to 'Leningrad' and 'raising a crowd from a vacant lot' underscores the transformative power of their music. Pressure's verse touches on the sacrifices and uncertainties that come with their career, yet he remains steadfast in his commitment. The final verse highlights the camaraderie and shared experiences within the group, as well as the joy and fulfillment they derive from performing and connecting with their audience. Despite the challenges and distance from loved ones, their love for the journey and the music remains unwavering.

'I Love It' is a celebration of the Hilltop Hoods' journey, marked by perseverance, passion, and an unbreakable bond with hip-hop. The song resonates with anyone who has pursued their dreams against the odds, finding joy and purpose in the process.