Pitala si me...

Hladno Pivo's song "Pitala si me..." delves into the intimate and personal nature of love, contrasting it with the commercialized world of music. The lyrics begin with the protagonist addressing a question from his partner about why he never mentions her name in his songs or adorns it with beautiful metaphors. This sets the stage for a deeper exploration of the reasons behind his choice, which are rooted in a desire to keep their love pure and untainted by the commercial music industry.

The protagonist expresses a strong aversion to the idea of his partner's name being trivialized and commercialized. He imagines scenarios where her name is sung by anyone, used to fill silence, or even disrespected in public places. This imagery highlights his protective nature and the sanctity he places on their relationship. The thought of their love being reduced to a mere product, with a title, price, and barcode, is abhorrent to him. He fears that the essence of their bond would be lost if it were subjected to the same treatment as other songs that are played for mere entertainment.

The song also critiques the broader music industry, where nothing is sacred, and everything is reduced to gross and net values. The protagonist laments how music has become a tool to fill time, entertain, and fit neatly between advertisements, rather than a medium to express profound emotions. By refusing to commercialize his love, he makes a powerful statement about the value of genuine, unspoken emotions that cannot be captured or commodified. This song is a testament to the depth of his feelings and a rejection of the superficiality that often pervades the music industry.