24HRS

ITZY's song '24HRS' is a vibrant anthem celebrating individuality, confidence, and living life to the fullest. The lyrics emphasize the importance of seizing every moment, as time is precious ('서둘러 시간이 아까워' - 'Hurry, time is precious'). The group encourages listeners to stand up and get louder, embracing their unique qualities and not being afraid to show them off. This message is reinforced by the repeated assertion that ITZY is different ('알다시피 난 뭔가 달라' - 'As you know, I'm something different'), highlighting their distinctiveness in the music industry and beyond.

The song also touches on themes of self-assurance and influence. ITZY describes themselves as trendsetters ('몰고 다녀 화제 이슈' - 'I bring the hot topics'), with a style that is 'on fire' and 'special.' This self-confidence is a key element of the song, as they assert their dominance and invite others to follow their lead ('대센 우릴 따라와' - 'The strong follow us'). The lyrics suggest that ITZY's presence and charisma are undeniable, making them a force to be reckoned with.

Culturally, '24HRS' reflects the high-energy, fast-paced lifestyle often associated with modern youth. The song's upbeat tempo and lively rhythm mirror the excitement and dynamism of living in the moment. ITZY's call to dance and sing all day ('하루 종일 춤추고 노래할 거야' - 'I will dance and sing all day') encapsulates a carefree, joyous attitude that resonates with fans. The repeated phrase 'ITZY for twenty-four hours' serves as a reminder to live boldly and authentically every single day, embodying the group's ethos of confidence and individuality.