Bratty (나쁜 애)

ITZY's 'Bratty (나쁜 애)' is a powerful anthem of self-confidence and defiance. The song's lyrics revolve around the theme of embracing one's true self, regardless of societal judgments or criticisms. The term 'bratty' is used here not in a negative sense, but as a badge of honor, signifying a person who is unapologetically themselves and refuses to conform to others' expectations. The repeated phrase '항상 같은 식인 걸 (I know)' translates to 'It's always the same way,' highlighting the predictability of societal judgments and the artist's awareness of them.

The song delves into the idea of jealousy and how it can be a source of empowerment rather than a detriment. Lines like 'I like 질투 어린 너의 맘이 나를 더 눈부시게 만들 테니' translate to 'I like your jealous heart because it makes me shine even more.' This suggests that the negativity and envy directed towards the artist only serve to make them stronger and more radiant. The lyrics also touch on the superficiality of social interactions, with references to '예쁜 가면 뒤 늘 화가 나 있지' meaning 'Behind the pretty mask, always angry.' This line criticizes the facade people often put up, hiding their true feelings behind a mask of politeness or beauty.

Culturally, ITZY is known for their empowering messages and bold, confident personas. 'Bratty (나쁜 애)' fits perfectly within their discography, which often challenges traditional norms and encourages listeners to be themselves. The song's upbeat tempo and assertive lyrics create an infectious energy that resonates with fans, urging them to embrace their individuality and not be swayed by others' opinions. The repeated assertion of 'I'm too cool for ya' encapsulates the song's essence, celebrating self-assuredness and the freedom that comes with it.