BBIBBI (삐삐)

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Drawing Boundaries with a Melody: IU's 'BBIBBI'

IU's 'BBIBBI' is a song that addresses the themes of personal boundaries and the pressures of living in the public eye. The lyrics convey a message of self-respect and the importance of maintaining one's personal space, especially in the face of gossip and scrutiny. IU, a South Korean singer-songwriter and actress, is known for her sweet voice and storytelling through music, and 'BBIBBI' is no exception. The song's title itself is an onomatopoeic reference to the sound of a warning buzzer, which is fitting given the song's content about setting limits.

The lyrics use metaphors like 'Yellow C-A-R-D' to symbolize a warning to those who overstep boundaries, akin to a referee issuing a yellow card in a soccer game. IU is asserting that there is a line that shouldn't be crossed ('Please, keep the la la la line'), and if it is, there will be consequences ('beep'). This is a clear message to respect her privacy and personal life. The repetition of 'I don’t care' and 'Not my business' emphasizes her disinterest in others' gossip and her desire to be left alone.

The song also touches on the theme of societal judgment and the constant surveillance that comes with fame. Phrases like 'Scanner, scanner' and 'Check checking' reflect the relentless observation and criticism that public figures often endure. IU's response to this is to maintain her composure and to remind others that they don't know her personal story ('we don’t know, know, know, know') and are not entitled to any part of her life ('we don’t owe, owe, owe, owe'). 'BBIBBI' is a declaration of independence and a call for respect, wrapped in a catchy and upbeat tune.

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  1. Love Wins All
  2. My Sea (아이와 나의 바다)
  3. Twenty-three (스물셋)
  4. Blueming (블루밍)
  5. Through The Night (밤편지)
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  7. Into the I-LAND
  8. Mia
  9. Zezé
  10. BBIBBI (삐삐)
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