Shopper
IU
The Pursuit of Happiness in 'Shopper' by IU
The song 'Shopper' by South Korean artist IU explores the individual life choices of each person. The lyrics and music video use the metaphor of a shopping cart in a magical market as a representation of the choices made in life. This place has various items that may be considered peculiar, strange, and even uninteresting to some people, but they hold great value for those who desire them.
With verses like '(Take what you want) / (No matter who calls you a freak)', IU highlights the importance of making your own decisions based on your desires, without giving importance to the opinions of others. Other verses also emphasize that the store never stops, meaning there will always be new decisions to make and it is our duty to do what will bring us the most happiness.
Additionally, the singer emphasizes that our time on Earth is limited, so we must take advantage and grab as many "goods" as possible while we can still enjoy this "magical market."
