Cherish

IVE's song 'Cherish' explores the complex emotions of self-love and romantic affection. The lyrics begin with a focus on the self, as the protagonist describes their 'selfie' and acknowledges their 'selfish' nature. This self-centeredness is not portrayed negatively; instead, it is celebrated as a form of self-confidence and independence. However, the arrival of a significant other shakes this self-assuredness, introducing a new kind of excitement and vulnerability. The protagonist admits that despite their usual self-focus, they can't help but feel their heart race when they see this person.

The chorus of the song emphasizes the protagonist's willingness to cherish their partner, despite their selfish tendencies. They express a desire to create a 'perfect chemistry' and assure their partner that their feelings are genuine. The repeated phrase 'I'm gonna cherish you' underscores a commitment to valuing and nurturing the relationship. This juxtaposition of selfishness and the desire to cherish someone else highlights the complexity of human emotions and relationships.

Throughout the song, the protagonist grapples with their dual nature. They acknowledge their selfishness but also express a sincere desire to be with their partner. This internal conflict is resolved by the end of the song, as the protagonist confidently declares their love and commitment. The repeated calls for their partner to 'love me now' reflect a sense of urgency and passion, suggesting that the protagonist is ready to embrace both their self-love and their love for another person. 'Cherish' ultimately portrays a journey of self-discovery and the realization that loving someone else does not diminish one's self-worth but rather enhances it.