HEYA (해야)

IVE's song 'HEYA (해야)' is a vibrant and intense track that delves into themes of desire and assertiveness. The lyrics portray a strong, almost predatory character who is unapologetically bold in their pursuit of what they want. The repeated phrase '해야, 해야, 해야' which translates to 'must, must, must' or 'have to, have to, have to,' emphasizes a sense of urgency and necessity, suggesting that the speaker feels compelled to act on their desires.

The imagery used in the song is vivid and dynamic, with references to 'tiger eyes' and 'claw,' which enhance the predatory nature of the narrative. This metaphorical language paints the protagonist as a hunter, stalking their desire with precision and intent. The line '한입에 널 삼킬 때야' or 'the moment I swallow you in one bite' further intensifies this imagery, portraying the act of conquering or capturing what they desire as both inevitable and thrilling.

Culturally, 'HEYA (해야)' taps into the modern K-pop tradition of blending intense, catchy beats with compelling narratives. IVE, known for their energetic and powerful performances, uses this song to convey a message of taking control and not hesitating to go after what one truly wants. The assertive tone and the call to action resonate with listeners, encouraging them not only to embrace their own desires but also to boldly pursue them without fear.