Kitsch

The song 'Kitsch' by IVE is a vibrant anthem of self-expression and individuality. The lyrics convey a strong message of being true to oneself and not conforming to societal expectations or norms. The term 'kitsch' often refers to art, objects, or design considered to be in poor taste because of excessive garishness or sentimentality, but it is sometimes appreciated in a knowing and ironic or humorous way. In this context, IVE reclaims the term to celebrate their unique style and the freedom that comes with it.

The repeated phrase 'nineteen's kitsch' suggests a youthful and carefree attitude, possibly referencing the age of the members or the spirit of being nineteen—when one is on the cusp of adulthood but still retains the freedom of youth. The song emphasizes not being swayed by others' opinions or intentions, as seen in lines like 'I won't follow your sweet words with hidden intentions because I'm smart.' This self-assuredness is further highlighted by the group's disregard for unsolicited advice or criticism, as they choose to live life on their own terms.

The cultural references to social media, such as 'DM' (direct message), 'feed', and 'algorithm', place the song firmly in the digital age, where online presence and personal branding are significant. IVE's message is about carving out a unique identity in a world where everyone is vying for attention and likes. The song is a call to embrace one's quirks and to stand out rather than blend in, making 'Kitsch' an empowering track for those who dare to be different.