WOW

IVE's song 'WOW' delves into the fascinating dynamics of a relationship where opposites attract. The lyrics paint a vivid picture of two individuals who are fundamentally different in almost every aspect—routines, preferences, and even their MBTI personality types. Despite these differences, or perhaps because of them, they find themselves irresistibly drawn to each other. The song captures the bewilderment and excitement that come with such a relationship, where the contrasts between the two create a magnetic pull that neither can fully understand.

The song uses metaphors like 'N극 S극' (North Pole and South Pole) to illustrate the idea of opposites attracting. This metaphor is particularly effective in conveying the sense of inevitability and natural attraction between the two individuals. The repeated questioning of 'What’s wrong?' and '참 이상해' (It's so strange) highlights the confusion and wonder that come with falling for someone so different. The lyrics also emphasize the thrill and excitement ('설레는 걸까') that these differences bring into their lives, making every day a new adventure.

Culturally, the song taps into the popular concept of MBTI personality types, a trend that has gained significant traction in South Korea. By mentioning MBTI, the song resonates with a younger audience who are familiar with and often discuss these personality types. The playful and upbeat tone of the song, combined with its catchy chorus, makes it a celebration of love's unpredictability and the joy of discovering someone who complements you in unexpected ways. The repeated exclamations of 'Oh my God' and 'Wow' encapsulate the awe and surprise that come with such a unique connection, making 'WOW' a delightful exploration of love's mysterious and magnetic nature.