1985 (Intro To The Fall Off)

J. Cole's song "1985 (Intro To The Fall Off)" serves as a reflective and cautionary tale directed at the younger generation of rappers. The song opens with Cole acknowledging his own survival and success in the rap game, despite the odds stacked against him. He contrasts his journey with the current crop of young artists, who he feels are making music that lacks substance. Cole reminisces about his own youthful indiscretions, emphasizing that everyone deserves the chance to grow and mature.

The song takes a didactic turn as Cole offers advice to these young rappers. He acknowledges their success and the material gains that come with it, but he warns them about the fleeting nature of fame and the importance of financial prudence. Cole respects their hustle but questions their awareness of the broader impact of their music. He points out that their carefree, rebellious image is exactly what certain audiences expect from Black artists, and he urges them to consider the long-term consequences of perpetuating these stereotypes.

Cole's message is both a critique and a form of tough love. He warns that trends are temporary and that the same fans who elevate these young artists today will eventually move on. He paints a vivid picture of a future where these rappers might find themselves struggling if they don't evolve artistically and financially. Cole's tone is not one of condescension but of genuine concern, hoping that these artists will heed his advice and avoid the pitfalls that come with short-lived success. The song ends with a confident assertion of his own staying power, contrasting it with the potential downfall of those who fail to heed his warnings.