ATM

J. Cole's song 'ATM' delves into the complex relationship between wealth and happiness, exploring the highs and lows of chasing money. The repetitive chorus, 'Count it up, count it up, count it up, count it,' emphasizes the relentless pursuit of financial gain. This mantra-like repetition mirrors the obsessive nature of accumulating wealth, suggesting that the act of counting money becomes almost ritualistic and all-consuming.

The lyrics also highlight the internal conflict and moral dilemmas that come with this pursuit. Lines like 'Will I fall? Will I fly? Heal my soul, Fulfill my high' reflect the uncertainty and existential questions that arise when one's self-worth is tied to material success. The phrase 'slice of Devil's pie' is a metaphor for the moral compromises and potential corruption that can accompany the quest for wealth. J. Cole acknowledges the temporary highs that money can bring but also questions its lasting impact on one's soul and overall well-being.

Cultural references and personal anecdotes are woven throughout the song, adding depth to its message. J. Cole mentions his past struggles and how money has changed his life, for better or worse. He reflects on his journey from being underestimated by teachers to achieving financial success, yet he remains aware of the emptiness that can come with it. The line 'Can't take it when you die, but you can't live without it' encapsulates the paradox of money's importance and its ultimate futility. Through 'ATM,' J. Cole offers a critique of materialism and a reminder that true fulfillment cannot be bought, urging listeners to reflect on their own values and priorities.