They Don't Love It

Jack Harlow's song "They Don't Love It" is a powerful declaration of self-confidence and authenticity. The lyrics reflect Harlow's journey from a laid-back persona to someone who is ready to take on the world with a rougher, more determined edge. He dismisses superficial concerns like grooming and social status, emphasizing that he is living his life on his own terms. The line "Fuck the hills 'cause I'm livin' my life in the cut" suggests a rejection of Hollywood's glitz and glamour in favor of a more grounded, authentic existence.

Harlow also touches on his aspirations and the kind of partner he envisions for himself, someone who is more likely to be a CEO or a volunteer than a club-goer. This reflects his desire for a meaningful connection rather than a superficial one. He acknowledges his familial influences, noting that he has his father's demeanor and his mother's features, and emphasizes the importance of family and loyalty. The line "I don't play goalie but I'm my brother's keeper" underscores his commitment to those close to him.

The chorus, "They don't love it," serves as a mantra for Harlow's realization that not everyone will appreciate or understand his journey. He contrasts himself with other artists, asserting that his work ethic and dedication set him apart. He is unapologetically ambitious, stating that he wants to dominate the rap game and is willing to do whatever it takes to achieve his goals. The song also highlights his pride in his city and his determination to uplift it, signaling a broader social consciousness. Harlow's lyrics are a testament to his belief in himself and his mission to make a lasting impact, regardless of external validation.