They

Jem's song 'They' delves into the concept of societal norms and the often unquestioned rules that govern our lives. The lyrics open with a critical observation of how people blindly follow rules without questioning their validity or origin. This sets the stage for a broader critique of societal conformity and the passive acceptance of 'truths' handed down by an undefined 'they.' The repetition of the phrase 'I'm sorry' underscores a sense of regret and frustration, suggesting that the singer is aware of the absurdity of this blind obedience but feels powerless to change it.

The song's chorus repeatedly asks, 'Who are they? Where are they? How can they possibly know all this?' These questions highlight the ambiguity and facelessness of the authority figures who dictate societal norms. By questioning the legitimacy and knowledge of 'they,' Jem encourages listeners to think critically about the sources of the rules they follow. The song suggests that these rules are not necessarily based on wisdom or truth but are perpetuated by a collective, unexamined acceptance.

The lyrics also touch on the idea that 'ignorance is bliss,' a common saying that implies people might prefer not to question the status quo because it is easier to live in ignorance. This notion is challenged by the singer, who seems to advocate for awareness and critical thinking. The repeated apologies throughout the song convey a deep sense of sorrow for the current state of affairs, urging listeners to wake up from their passive acceptance and start questioning the invisible forces that shape their lives.