Parmalat (Mamiferos 2)

The song 'Parmalat (Mamiferos 2)' by Jingles is a playful and catchy jingle that celebrates the widespread appeal of Parmalat yogurt among various animals. The lyrics list a variety of animals, from the buffalo to the gorilla, and from the Bengal tiger to the elephant, all of whom express their fondness for the yogurt. This anthropomorphism, where animals are given human traits and preferences, creates a whimsical and engaging narrative that appeals to both children and adults. The song's repetitive structure and simple language make it easy to remember, reinforcing the brand's message in a fun and memorable way.

The choice of animals in the song is interesting and diverse, representing different habitats and regions of the world. This diversity suggests that Parmalat yogurt is universally loved, transcending geographical and species boundaries. The inclusion of both wild and domesticated animals, such as the elephant and the porcupine, further emphasizes the product's broad appeal. The imagery of the entire forest turning into a party when Parmalat yogurt is present adds a festive and joyful tone to the song, making it not just an advertisement but an invitation to join in the fun.

Culturally, the song taps into the universal love for animals and the joy they bring. By associating Parmalat yogurt with these beloved creatures, the brand creates a positive and endearing image. The use of a jingle, a short and catchy tune, is a classic advertising technique that has been effective for decades. Jingles like this one are designed to stick in the listener's mind, ensuring that the brand remains top-of-mind. The playful and light-hearted nature of the song makes it a perfect fit for a product that is often associated with health, happiness, and enjoyment.