Mamíferos (Parmalat 1996)

The song 'Mamíferos (Parmalat 1996)' is a delightful jingle that was part of a famous advertising campaign by the dairy company Parmalat in Brazil. The lyrics feature a variety of animals, each expressing their love for Parmalat products. The elephant, pink pig, monkey, panda, cow, seal, bear, and lion are all depicted as fans of Parmalat, creating a charming and memorable image of the brand being universally adored by all creatures. This playful approach not only appeals to children but also creates a sense of trust and reliability among parents, suggesting that Parmalat products are wholesome and beneficial for their young ones.

The jingle cleverly uses the sounds that different animals make, such as the cat's meow and the dog's bark, to create a catchy and engaging tune. The inclusion of a rhinoceros that only wants Parmalat milk adds a humorous touch, emphasizing the idea that even the most unexpected animals prefer Parmalat. The repeated message to 'keep your little one strong' and 'treat your pets with love and Parmalat' reinforces the brand's positioning as a provider of nutritious and high-quality dairy products.

This jingle is a perfect example of how advertising can use anthropomorphism and catchy melodies to create a lasting impression. By associating their products with beloved animals and the concept of nurturing care, Parmalat successfully taps into the emotional connections that consumers have with their pets and children. The playful and loving tone of the song makes it memorable and endearing, ensuring that the brand remains top-of-mind for consumers when they think of dairy products.