Casas Pernambucanas - Quem Bate? É o Frio

The jingle 'Casas Pernambucanas - Quem Bate? É o Frio' is a catchy and memorable advertisement tune that personifies the cold winter as an unwelcome visitor knocking at the door. The lyrics begin with the question 'Quem bate?' (Who's knocking?), immediately followed by the answer 'É o frio' (It's the cold). This sets the stage for a playful yet relatable scenario where the cold is trying to invade the warmth of one's home.

The central message of the jingle is that the cold can be kept at bay with the help of Casas Pernambucanas, a well-known Brazilian retail chain specializing in home goods, including warm clothing and bedding. The lyrics emphasize that there's no need to let the cold in because the products from Casas Pernambucanas will keep the home warm and cozy. The repetition of 'Eu vou comprar' (I will buy) underscores the proactive approach of preparing for winter by purchasing flannels, woolens, and blankets from the store.

This jingle not only promotes the products but also evokes a sense of comfort and security. It taps into the universal desire to create a warm and inviting home environment during the colder months. The cheerful and reassuring tone of the jingle makes it memorable and effective in conveying its message, ensuring that listeners associate warmth and comfort with Casas Pernambucanas.