Rije
Joop Visser
The Satirical Journey of the BMW Driver
Joop Visser's song "Rije" is a satirical take on the stereotypical BMW driver, blending humor with social commentary. The lyrics paint a vivid picture of the experiences and frustrations of driving on the highway, particularly when encountering BMWs. The recurring phrase "oh jee oh jee oh jee" adds a comedic touch, emphasizing the exasperation felt by the narrator each time a BMW appears in the rearview mirror. The song suggests that BMW drivers are often seen as aggressive and inconsiderate, a stereotype that Visser plays with throughout the song.
The song's narrative progresses from the annoyance of being overtaken by a speeding BMW to a more dramatic scenario where the narrator imagines a fatal accident caused by such a driver. This dark humor highlights the perceived recklessness of BMW drivers, with the line "Rij je naar de hemel, op een motorkap" (Drive to heaven, on a hood) serving as a stark metaphor for the dangers of aggressive driving. The song's climax occurs in the afterlife, where the narrator, now in heaven, ironically wishes for a BMW, acknowledging its allure despite the negative connotations.
Visser's use of repetition and simple, direct language makes the song both catchy and memorable. The repeated mention of the "proleet" (a derogatory term for a vulgar or uncultured person) behind the wheel reinforces the stereotype and adds to the song's satirical tone. By the end, the narrator's resigned acceptance of becoming a "proleet" to own a BMW underscores the societal fascination with status symbols, even at the cost of one's principles. "Rije" is a clever critique of materialism and the social dynamics of driving, wrapped in a humorous and engaging package.