Logo

Kevin Johansen's song 'Logo' is a satirical commentary on the pervasive presence of branding and logos in contemporary society. The repetitive chorus, 'Generation Logo... Até, Até Logo,' underscores the omnipresence of logos in every aspect of life. The lyrics suggest that everything, from food items like 'Manteca, chuleta, buseca' to people like 'Carlito, Robinho, Dieguito,' has a logo. This repetition emphasizes how deeply embedded branding has become in our daily lives, to the point where it seems inescapable.

The song also delves into the cultural and emotional impact of this branding obsession. Phrases like 'Compre todo ahora porque ahora ya es mañana' (Buy everything now because now is already tomorrow) highlight the urgency and pressure to consume, driven by the fear of missing out. Johansen critiques this consumerist mentality, suggesting that failing to buy into this culture leads to 'bancarrota espiritual, intelectual y emocional' (spiritual, intellectual, and emotional bankruptcy). The lyrics also nostalgically recall a time 'cuando el Almacén no tenía luces de neón' (when the store didn't have neon lights), contrasting the simplicity of the past with the overwhelming commercialization of the present.

Johansen's use of various cultural references, such as 'El Yoga, en boga y la toga' and 'El Mantra, el tantra, el