That's On You
Kid Ink
The Price of Keeping Up: Kid Ink's 'That's On You'
Kid Ink's song 'That's On You' is a bold declaration of self-assurance and a critique of those who struggle to keep up with his lifestyle. The track opens with a confident proclamation, 'Nigga that's on you!' setting the tone for a narrative that juxtaposes his success and fast-paced life against the slower, less glamorous experiences of others. The repeated phrase 'that's on you' serves as a reminder that the consequences of failing to keep up are self-inflicted.
The lyrics delve into themes of success, responsibility, and the pitfalls of envy. Kid Ink highlights his own achievements and the hard work that got him there, as seen in lines like 'I paid my dues, don't get it all confused.' This suggests that his current status is the result of his own efforts, and any shortcomings others experience are their own responsibility. The song also touches on the superficiality of materialism, with references to designer clothes and nightlife, contrasting Kid Ink's genuine success with the hollow attempts of others to emulate it.
Cultural references and metaphors enrich the song's narrative. For instance, the mention of 'OG only flower that I want' and 'nose candy, Willy Wonka' juxtaposes the allure of genuine success with the fleeting highs of substance abuse. The line 'tryna make LA the home of the Niners' reflects Kid Ink's ambition to leave a lasting legacy in his hometown. The song's energetic beat, produced by DJ Mustard, complements its themes of relentless ambition and the high stakes of living in the fast lane.
'That's On You' is a testament to Kid Ink's confidence and a critique of those who fail to take responsibility for their own shortcomings. It serves as both a celebration of his success and a cautionary tale about the dangers of envy and superficiality.