1%

Kiiara's song "1%" delves into the complexities and fleeting nature of modern relationships, characterized by a mix of passion, detachment, and the ever-present influence of technology. The repetitive and almost hypnotic use of "la la la" in the lyrics sets a tone of nonchalance and carefreeness, reflecting the casual and transient nature of the interactions described in the song. This repetition also serves to emphasize the cyclical and sometimes monotonous nature of these fleeting connections.

The lyrics paint a picture of a relationship that is intense yet superficial. Lines like "Fuck all day and I freak all night" and "Never asked your name 'cause I ain't got time" highlight a focus on physical pleasure and immediate gratification, with little regard for deeper emotional connections. The mention of the "red light" and "red line" suggests moments of pause and reflection amidst the fast-paced, hedonistic lifestyle. The recurring theme of the cell phone, particularly the line "You playing with my 1%," symbolizes the fragility and impermanence of these connections, as well as the frustration and anxiety that come with waiting for a response in the digital age.

Kiiara also touches on themes of jealousy and insecurity, as seen in the lines "I don't wanna know / Who's that bitch when your screen keeps flashing." Despite the casual nature of the relationship, there is an underlying desire for exclusivity and validation. The song captures the paradox of modern love, where individuals seek intense, passionate experiences while simultaneously guarding their emotional vulnerability. The playful yet poignant lyrics reflect the tension between wanting to connect deeply and the fear of getting hurt, a common sentiment in today's fast-paced, technology-driven world.