Tsukematsukeru

Kyary Pamyu Pamyu's song 'Tsukematsukeru' is a whimsical and catchy ode to the transformative power of false eyelashes. The repetitive and playful lyrics emphasize the act of putting on false eyelashes ('tsukematsukeru') and the immediate boost in confidence and cuteness they provide. The song's infectious chorus, 'つけまつけまつけまつけ, パチパチつけまつけて,' highlights the rhythmic and almost ritualistic nature of this beauty routine.

The lyrics delve deeper into the emotional impact of this seemingly simple act. By putting on false eyelashes, the singer suggests that one can change their outlook on life and how they are perceived by others. The line 'じしんをみにつけてみえるせかいもかわるかな' translates to 'By gaining confidence, will the world I see change too?' This reflects a broader theme of self-empowerment and the idea that small changes in appearance can lead to significant shifts in self-perception and confidence.

Kyary Pamyu Pamyu, known for her eccentric and colorful style, uses 'Tsukematsukeru' to celebrate individuality and the joy of self-expression. The song also touches on the universal desire to feel good about oneself and the little rituals we adopt to achieve that. The playful mention of a 'little boy with a sad face' who transforms with a 'henshin belt' (a reference to transformation belts in Japanese superhero shows) further underscores the theme of transformation and the magic of believing in oneself. Through its catchy melody and whimsical lyrics, 'Tsukematsukeru' becomes an anthem for anyone looking to add a bit of sparkle to their everyday life.