Roast Yourself Challenge 2018

The 'Roast Yourself Challenge 2018' by Lulu99 is a song that follows a trend where content creators create a musical piece that humorously criticizes themselves, often addressing the negative comments and stereotypes they receive from their audience. Lulu99, a YouTuber known for her videos, takes this opportunity to confront the criticisms head-on, using self-deprecating humor as a form of empowerment and to show that she doesn't take the negativity to heart.

In the lyrics, Lulu99 mentions various insults that have been thrown her way, such as being called childish, having fake subscribers (bots), and being accused of lying in her story time videos. She also tackles comments about her appearance and supposed superficiality. By doing so, she's taking control of the narrative and diminishing the power these insults might have over her. The repetition of '¡Yo soy! ¡lulu99!' serves as a defiant assertion of her identity, regardless of the criticisms.

The song also delves into the process of content creation, with Lulu99 giving a sarcastic tutorial on how to make a 'trashy' and 'overacted' sketch. She lists steps that play into the idea of creating content solely for views, such as choosing absurd topics and using clickbait titles. This can be seen as a commentary on the pressures of maintaining an online presence and the often superficial nature of content that tends to get popular on social media platforms.