23

Maluma's song "23" is a bold declaration of his success and the challenges he has faced in the music industry. The lyrics are a mix of braggadocio and defiance, reflecting his journey from obscurity to stardom. He addresses his critics and detractors, emphasizing that their negative opinions only fuel his drive. The repeated lines about people being in love with him and scared since his rise to fame highlight his confidence and the impact he believes he has made in the industry.

The song also delves into the material aspects of success, with references to luxury cars, bling, and financial stability. Maluma contrasts his achievements with those who pretend to be successful, pointing out the difference between genuine success and superficial appearances. The mention of his unlimited credit card and the constant ringing of the bank underscores his financial prowess and the rewards of his hard work.

Cultural references are also present, such as the nod to Walter Mercado, a famous astrologer, which adds a layer of humor and cultural specificity. Maluma's mention of his four "babys" and his time in the Canary Islands suggests a life of leisure and inspiration, further cementing his image as a successful and influential artist. The song ends with a playful yet assertive message, reminding listeners that behind the persona of Maluma is Juan Luis, a real person who has worked hard to achieve his dreams.