HIP

MAMAMOO's 'HIP' is a vibrant and empowering anthem that celebrates self-confidence and individuality. The song's lyrics emphasize the importance of being true to oneself, regardless of others' opinions or societal norms. The repeated phrase 'All I wanna be is 멋짐' which translates to 'All I wanna be is cool,' reflects a desire to live authentically and stylishly by one's own standards. The members of MAMAMOO encourage listeners to 'kick it' their own way, suggesting that they should embrace their unique selves and not be afraid to stand out.

The song also addresses the scrutiny and criticism that often come with being in the public eye. MAMAMOO, known for their bold and unconventional style, often face controversies over their fashion choices, which they reference with lines like '삐삐삐 논란이 돼 my fashion' ('Beep beep beep, my fashion becomes a controversy'). However, they express indifference to such controversies, focusing instead on action and self-expression. The 'click me, click me' lines allude to the media and public's fascination with them, suggesting that they are unbothered by the attention and even invite it with confidence.

The song's chorus, with its catchy 'hip, hip' hook, is a playful nod to the group's own trendsetting influence. The lyrics '코 묻은 티 삐져나온 입' ('A snotty tee, a protruding lip') and '떡진 머리 난 상관없지' ('Messy hair, I don't care') convey a carefree attitude towards appearance, further reinforcing the message that what is considered 'hip' is subjective and personal. MAMAMOO's 'HIP' is not just a song about fashion or trends; it's a declaration of self-love and the power of individuality.