H&M

Latto's song 'H&M' is a bold declaration of self-confidence and empowerment, wrapped in a catchy, assertive delivery. The lyrics revolve around themes of self-assurance, loyalty, and the disdain for those who harbor jealousy and negativity. Latto portrays herself as a strong, independent woman who knows her worth and isn't afraid to flaunt it. She emphasizes her loyalty to her partner, willing to be submissive and supportive, but only on her own terms. This dynamic is highlighted in lines like 'I be submissive for you (Baby) / Hold that pistol for you (Daddy),' showcasing a balance of power and affection in her relationship.

The song also addresses the negativity and jealousy that often come from others, particularly other women who are 'hurt and miserable.' Latto dismisses these individuals, suggesting that their unhappiness stems from their own insecurities and failures. She contrasts her own success and happiness with their misery, making it clear that she won't be dragged down by their negativity. This is evident in lines like 'Fix your face, why you mad? / Hatin' hoes ain't happy, happy hoes stay in they bag,' where she underscores the importance of staying focused on one's own success and happiness.

Latto's lyrics also touch on the superficiality and pettiness she observes in others. She criticizes those who engage in 'trauma-bonding' and petty behavior, suggesting that their actions are a reflection of their own lack of fulfillment. The line 'I'd come for me too if I was broke and ain't have shit to lose' encapsulates this sentiment, highlighting her understanding of why others might target her but also reinforcing her own sense of superiority and self-worth. Overall, 'H&M' is a powerful anthem of self-love, resilience, and the rejection of negativity, delivered with Latto's signature confidence and flair.