Them a Bleach

Nardo Ranks' song "Them a Bleach" delves into the controversial and culturally significant issue of skin bleaching within the Jamaican community. The song critiques the widespread practice of using chemicals to lighten one's skin, a trend that has been influenced by societal pressures and the glorification of lighter skin tones. The lyrics repeatedly highlight the phenomenon of women bleaching their skin to achieve a 'browning' complexion, a term used in Jamaica to describe someone with a lighter skin tone.

The song references Buju Banton, another influential Jamaican artist, who popularized the term 'browning' in his music. Nardo Ranks uses this reference to underscore how cultural icons can inadvertently shape beauty standards and societal norms. The repetition of the phrase "dem a bleach" emphasizes the prevalence of this practice and serves as a critique of the lengths to which individuals will go to conform to these beauty ideals. The song also praises women who choose to embrace their natural skin color, positioning them as role models and celebrating their authenticity.

Nardo Ranks' lyrics also touch on the negative consequences of skin bleaching, such as the potential damage to one's skin and health. By mentioning specific products like Nadinola and Ambi, the song brings attention to the commercial aspect of the bleaching industry, which profits from these insecurities. The song's message is clear: true beauty lies in embracing one's natural skin tone, and societal pressures to conform to lighter skin standards are both harmful and unnecessary. Through "Them a Bleach," Nardo Ranks calls for a cultural shift towards self-acceptance and the celebration of natural beauty.