Poxa Crush

Nicks Vieira Nicks Vieira

Unrequited Love in the Age of Social Media

Nicks Vieira's song "Poxa Crush" delves into the emotional turmoil of unrequited love, a theme that resonates deeply with many people, especially in the digital age. The lyrics paint a vivid picture of a young person infatuated with their crush, who remains oblivious to their feelings. The repeated plea, "Poxa, crush, por que não me nota?" ("Hey, crush, why don't you notice me?") captures the frustration and longing that come with unreciprocated affection.

The song highlights the modern-day phenomenon of social media obsession, where the protagonist saves all of their crush's Instagram photos and constantly checks their phone, hoping for a message. This behavior reflects a common experience among today's youth, who often find themselves caught in the web of digital admiration and the anxiety it brings. The protagonist's friends think she's foolish for being so infatuated, yet she can't help but be drawn to her crush's smile and presence.

Nicks Vieira also touches on the theme of self-deception and the harsh reality of unfulfilled dreams. The protagonist imagines a relationship that doesn't exist, saying, "Estamos namorando e cê nem sabe ainda" ("We're dating, and you don't even know it yet"). This line underscores the painful gap between fantasy and reality, a common struggle for those in unrequited love. The song's humorous yet poignant conclusion, comparing the crush to a Rubik's Cube that she can't solve, encapsulates the frustration and eventual resignation that often accompany such one-sided affections.

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