Why? (왜요 왜요 왜?)
PLAVE
The Relentless Quest for Authenticity in a Trend-Driven World
PLAVE's song "Why? (왜요 왜요 왜?)" delves into the complexities of navigating a world obsessed with trends and superficiality. The repetitive questioning in the lyrics, "왜요, 왜요, 왜?" (Why, why, why?), reflects a sense of frustration and confusion. This repetition emphasizes the artist's struggle to understand the incessant demands and expectations placed upon them by society. The phrase "I don't wanna hear anymore" and "I don't wanna feel anymore" further underline a desire to escape from these pressures and find a sense of peace and authenticity.
The song also touches on the idea of creating and following trends. Lines like "We make a trend" and "트렌드를 아는 freak, 모두 모여" (Trend-knowing freaks, gather around) suggest a duality in the artist's relationship with trends. On one hand, they acknowledge their role in shaping and participating in trends, but on the other hand, they express a weariness towards the superficiality that often accompanies them. The mention of "흔해빠진 밈들은 전부 fu- off" (All the common memes, fu- off) indicates a rejection of overused and meaningless content, advocating for more genuine and original expressions.
The song's bridge, "Day and night, 언제나 너의 곁에 있을게" (Day and night, I'll always be by your side), introduces a more personal and emotional element. Despite the external pressures and the chaotic environment, the artist reassures their commitment to someone important, highlighting a desire for meaningful connections amidst the noise. This juxtaposition of public and private life adds depth to the song, making it not just a critique of societal trends but also a reflection on personal relationships and the search for authenticity.