Arrombou a Mídia

Rita Lee's song "Arrombou a Mídia" is a sharp critique of the Brazilian media landscape, filled with biting satire and clever wordplay. The lyrics delve into the commercialization and sensationalism that dominate radio, television, and print media in Brazil. Lee opens with a lament about the state of popular media, pointing out how radio and TV are driven by 'jabá' (payola), and how soap operas dictate who becomes a star. This sets the tone for her desire to become a 'marketeira' (marketer), highlighting the pervasive influence of marketing in shaping public perception.

The song continues to expose the absurdities and contradictions within the media. Lee criticizes TV presenters who exploit tragedies for ratings and questions the authenticity of faith when religious channels air beer commercials. She also mocks the reliability of polls and the superficiality of news reports, comparing them to the often inaccurate predictions of economists. The mention of 'Velho viagrado' (Viagra-ed old men) and 'peladonas' (nude women) reflects the media's obsession with sensationalism and scandal.

Lee's critique extends to the fashion industry and reality TV, where she points out the unhealthy lifestyles of top models and the artificiality of shows like 'Fama Brother' and 'Limite do milhão.' She also takes a jab at the repetitive nature of FM radio playlists and the high stakes of TV ratings, where a single point in the Ibope (Brazilian TV ratings system) can cost a fortune. The song concludes with a humorous nod to the talk show 'Saia Justa,' where four women discuss various topics, often leading to chaotic conversations. Through her witty and incisive lyrics, Rita Lee exposes the flaws and follies of the Brazilian media, urging listeners to question and critically engage with the content they consume.