Keep It G

Rod Wave's 'Keep It G' delves into the complexities and emotional toll of achieving success, particularly in the context of the rap game. The song opens with a sense of numbness and loneliness, as the artist buys himself 'pretty things' to cope with his solitude. This sets the stage for a deeper exploration of the sacrifices and challenges that come with fame and fortune. The lyrics reflect a sense of betrayal and isolation, as Rod Wave recounts how friends disappeared once he 'made it,' and how success has made him a target for envy and violence.

The song also touches on the harsh realities of street life, drawing parallels between the rap game and the drug trade. Rod Wave speaks to the young hustlers, advising them to 'keep it gangster' while acknowledging the pain and struggles they endure. The narrative is filled with vivid imagery of violence and betrayal, painting a grim picture of the lengths people will go to for money. The artist's connection to the streets is evident, as he expresses loyalty to his 'young niggas' and a willingness to protect them, even if it means resorting to violence.

In the latter part of the song, Rod Wave reflects on the emotional impact of his music, noting how it resonates with listeners who are going through tough times. He emphasizes the therapeutic nature of his art, suggesting that his music helps people navigate their own struggles. The song concludes with a powerful message of resilience and loyalty, urging listeners to 'keep it gangster' no matter what challenges they face. Through 'Keep It G,' Rod Wave offers a raw and unfiltered look at the dark side of success, while also providing a sense of solidarity and support for those still grinding in the trenches.