Act Now

Russ's song 'Act Now' delves into the themes of success, authenticity, and the changing dynamics of relationships and perceptions as one rises to fame. The lyrics reflect Russ's journey from humble beginnings to achieving significant success, marked by material wealth and recognition. He emphasizes the hard work and dedication it took to reach his current status, contrasting it with the superficiality and inauthenticity he observes in others who change their behavior now that he has 'made it.'

The chorus, 'It's funny how they act now,' highlights the fickle nature of people who switch up their attitudes and behaviors once someone becomes successful. Russ finds humor in this, laughing at the insincerity and lack of genuine support from those around him. This sentiment is further reinforced by his observations of people who are quick to change but lack substance, as he states, 'It's funny 'cause they ain't on shit.'

In the verses, Russ reflects on his current lifestyle, marked by luxury and confidence. He mentions his second presidential Rolex and his preference for flexing rather than chilling, indicating a sense of pride in his achievements. He also touches on the challenges and sacrifices he made to get to this point, emphasizing the long nights and hard work that paved the way for his success. Additionally, Russ addresses the complexities of relationships, particularly with women, and the superficiality he encounters in the industry. He remains unapologetically himself, valuing authenticity and self-belief over external validation.

Overall, 'Act Now' is a commentary on the transformative power of success and the importance of staying true to oneself amidst changing circumstances and relationships. Russ's candid and confident delivery underscores his message of self-reliance and resilience in the face of superficiality and inauthenticity.