What They Want

In 'What They Want,' Russ delves into the themes of authenticity, industry manipulation, and the true intentions behind people's actions. The song opens with a reflection on his entry into the rap game, suggesting a sense of disbelief or perhaps a critique of how the industry allows certain artists to succeed. Russ uses the metaphor of women, Lola and Catia, to represent the temptations and superficial relationships that come with fame. These women are depicted as being attracted to the lifestyle and benefits associated with Russ's success, rather than to Russ as a person.

The chorus, 'What they want, what they want, what they want / Dollar signs, yeah, I know it's what they want,' is a blunt acknowledgment of the materialistic and opportunistic motives he perceives in the industry and people around him. Russ asserts that he sees through the facade and understands that many are after his wealth and what he can offer them. This realization doesn't seem to surprise him; instead, it reinforces his commitment to self-reliance and skepticism of others' intentions.

Russ also emphasizes his independence and hard work, referring to himself as a 'DIY pioneer' and highlighting his long journey to recognition. He expresses a strong desire to maintain control over his career and finances, rejecting the idea of being manipulated by others. The line 'Pop Pop would be turning in his grave / The day I let someone else become the boss of me' suggests a personal vow to uphold his autonomy, likely influenced by a family value of self-sufficiency. Overall, 'What They Want' is a declaration of Russ's awareness of the industry's greed and his determination to navigate it on his own terms.